Welcome to Xarda's Business Opportunities Reviews. We've provided as much basic information as we can for you who have recently joined the internet and even considerably informative for those who have been around awhile. Even if you have been around, you will find some new info... Did you know you can register a site for $14.95 for one year through a company similar to InterNic ?

Please enjoy all the information we have compiled for you. Sign up to receive our Free newsletter with updates and with secrets and tips on new internet marketing strategies -- plus special deals new products and software to aid in the marketing of your products!

Have you looked at the internet and felt overwhelmed? Have you looked through the business opportunities available and thought you could never sort out the real money making propositions from the scams?

Have you purchased most of the books available that say they will make you a success on the internet and found just another good story by someone who never sold a thing either through direct marketing or over the internet? OR... maybe they have sold a lot of stuff, but their entire site is geared to selling you that newest software program for just under $1,000 instead of showing you how to roll up your sleeves and get things accomplished?

Well, maybe they are making money... but they sure as heck aren't going to tell you precisely how to do it since you will go out and spill the beans to every Tom, Dick and Harry... and sell the "Secrets" at a price that is a third of what they are charging, and then they could not sell their next piece of expensive software on the backend to a lot of those people.

Well, you are not alone. I've spent thousands of dollars and countless hours on all the latest hype and internet gurus who claim they have made it so big on the internet... and I always thought that I could join their ranks in just a few short weeks.

It's not easy to sort through all this junk and come up with the pearl in the oyster... they all have a good story... One claims to have made it with bulk e-mail... another with banner ads... another with a special search engine placement software that only costs $300 but has a companion software program that costs another $300. Then the bulk email sender for another $300. After that you must buy the program that traces all your affiliate programs for another $900 to $1,000.

Then after you have spent all this money... you find out that the marketer is doing millions... well he says he is... but you can't seem to apply the same principles and make it work. What are all these supposedly successful internet entrepreneurs doing that you and I are not doing ? Or are they just shoveling a lot of hype our way to get us to buy all this fancy stuff that they admit later doesn't work.
I get so sick and tired of hearing about all the success of the everyday folks on the internet and yet when I follow those principles nothing happens.... Have you had this happen to you?

Then you pay some new JERK a few hundred and he says... Oh no ! Don't do doorway pages anymore because the search engines are very sensitive to that and if your meta tags are extended in the same color as the background of the page reiterating the same old phrases over and over again... you will be banished for life and never allowed to breathe another internet breath. But they have a new strategy that they are sure will make you a millionaire within a few months if you only cough up another $150 for the latest "inside Secrets" or software that they are marketing...

Do you get the idea that you are the only one trying to figure it out... and everybody else is making millions? I am so fed up with all the Magic Gurus that get us for a few hundred bucks and then dump us and try to tell us they are charging $650 per hour for their consulting services. Maybe they are, but the pigeons that are buying into this are the same as the VC folks... That's all the venture capital guys writing checks to the dot com people and praying that the darn thing will be profitable some day.

Kind of like Amazon dot com which lost $350 million of other peoples money last year and still hasn't shown a profit... And that bozo is considered a hero in the industry... excuse me Bezos is the guy's name... comes close to bozo though, right? But you and I don't have a Venture Capitalist with millions of bucks behind us and we are hoping we can make something work out of all this and show a decent profit so we can send our kids to college some day and maybe retire without the aid of Social Security. Either that or the boss just said... " Get us on the internet as fast as you can so that we can take advantage of all the great expansion that everyone is talking about and triple our company sales overnight and the pressure is on you 'Big Time".

Well, after spending a hundred or two hundred bucks a piece for so many 'secrets' books that it made me ill, I finally figured it out... There are only a handful of guys out there that really know their stuff. Most of them have been around for a few years... but only a few years... this internet thing hasn't been around much longer than that...

Each one seems to have his own specialty... and they all know each other by reputation if not personally... By specialty, I mean they each have a single part of the web down to a science, although some of them seem to be more in the league of a generalist... but they all grab onto the other guy's special talents when they realize the other one has better strategies in a certain area than they have themselves...

But, unless you are an old hand at the web, the first thing you need is an overall view about what website marketing is all about... Actually, it is the same old game as the 400 year old ' direct marketing ' game... It just has some new applications and some new electronic aids to help you out... I've spent hundreds of hours researching this and I have come up with a few books that will help you through this subject and I can recommend any one of them...
Corey Rudl has written a book called " The Insider Secrets to Marketing Your Business on the Internet" ... You get a two volumes in three ring binders with printing on only two thirds of the page with printing on one side of the paper only. Some tapes come with the book and it has some software which I could never get to work.

Corey doesn't give you the insider info that you would expect... namely.. how to get loads of people to your site and how to sell them... but you will get a pretty fair grounding in internet marketing. It's priced at just under $200. He also sells a bulk mail program called Mailloop which I do not recommend.
I have one and it has never been able to send mail even to my 8 test addresses in over a year.

Internet Marketing Challenge 2000 may be a group of the smartest guys on the internet... They have been around from the start and when they decided to sell their knowledge... WOW... It's no hype they are successful 'big time'...
Over 100,000 Opt-In Subscribers and counting can't be wrong! Click Here !!

"I just finished reading the latest issue of the Internet Marketing Chronicles, and I just wanted to say Thank You! ... It's hard to believe you guys give away such valuable information for FREE." - Julie L. Poole, Promoting Online

Matt Gagnon has a book called ' The Million Dollar Manual ' while Matt has discontinued his years' worth of "Mentoring" on a personal basis due to the demands of his new MLM program, he is one of the few guys who actually answers his own telephone... he probably wouldn't mind answering a few questions if you were one of his team. Matt allows you to pay in 3 installments if you like and he sends you a CD and some tapes in the package. Matt has a unique marketing idea which I have tried successfully in order to increase traffic to my website... I will say that it worked very well... Priced at just under $200.

Milk the Web
is a successful website and an online book that the author developed while a student at Temple University.

He has an amazing record of selling 600 copies of his manual in the first two weeks after it was launched. He has spent several months researching the material and with the exception of a few errors in english... the author is vietnamese... it extremely well done and a great book for beginning your life 'online'. It is priced at $67 and is a very good value. Ryan Nguyen also has experience in direct sales or 'mail order' as it is sometimes called, and after his success in that, he decided to become an Internet Marketing expert.

Another great resource is the Academy of Web Specialists. They give courses on just about every aspect of website design, management, and promotion. It's not exactly cheap at about $300 a course, but well worthwhile if you are interested in pursuing the web with more than a casual interest. Click Here !

* This book gets 5 stars... One of the absolute best books I have to recommend is "Right on The Money" by Patrick Anderson and Michael Henderson, who walk you through the steps to profitability better than anything I have seen. Click Here !!
They have a place where you can sign up for their newsletter in the page just after you click on the book "Right on the Money". Subscribe to the newsletter and you will be rewarded with excerpts from the book... The excerpts are 'fantastic' and you will probably end up buying the book... It's a great value !

Now for the moment let's break down web marketing into some basics...

1) Build a Website !
2) Create a Stampede of visitors to Your Site ...
3) Inform the visitors... Don't BS them... people have a terribly short ...attention span
4) Give them Your Story... and Why You are Different... ........It's called " ...Your USP " ... Unique Sales Proposition...
5) Give them Great Value and enough guarantees & Bonuses so that you ...CLOSE the deal !
6) Make it easy for them to buy... when they are drooling for it...
7) Track everyone for Future Sales... Yep ! ... Remember, this sale only ...the beginning...

There are guys who will hype you to pay 'big bucks' to find out about these basic principles and then you think you have struck it rich when you hear all about these pillars of big time marketing...

But... let's analyze each area and see if we can put some goodies in our little bag which will help us get through all this stuff... It isn't 'rocket science' you know... But, it does have its own little ' insider tricks' , so to speak. If you already have a website... skip from Build a Website and move on to... " Search Engines ".

1) ... Build A Website ..... Your goal should be to erect a website * Quickly * and *Cheaply* and get some traffic going to it before you get discouraged and go off to some other enterprise...

There are several ways to do this:

a) Hire someone else to do it... Email us and we will recommend someone !

b) Use an all inclusive hosting and help solution like

c) Build Your Own Website... . Cheapest Way to Go...

1) Register your domain name cheaper... $14.95/yr.

2) Get a program that writes 'html' ... I'll tell you where there are four...

3) Download a FREE program which uploads your site...

4) Sign up for a FREE Hosting Service... Pay More if You Like...

5) Learn to do a FREE Upload of Your Pages to the Webhost

A) There are tons of companies that will build you a website... just check the search engines if you need one... If you need a recommendation, just call me, I'll be glad to recommend someone...

B) Big Step Free Hosting
You can build and maintain a web site using Bigstep.com's service for free.
You get all of the following:
· Unlimited access to their do-it-yourself web-building service
· The ability to create an unlimited number of web pages
· 12MB of storage space for your pictures
http://www.bigstep.com/

C ) If you are really serious about this game, you may want to build your own site and at least get your feet wet and try to learn something. I must confess... It's not that difficult and I will lead you through the steps ... so let's get to it... Remember... I am going to lead you through the *cheapest* way possible to build a website and get free hosting... If you want to get a more helpful and reliable hosting company ... go to " Virtualis "... I highly recommend them.
They have 24 hour 7 day a week service... not many do !

Pick out a ' domain name '. Before you actually do this... you may want to read the section on Search Engines in order to gain some insight as to what kind of a name you will want to choose... It's a good idea to have your product name be part of your domain name instead of your company name for the benefit of search engine positioning.

In order to 'register' a domain name, you need to go to a company that is licensed to do so... Network Solutions is the original one which charges $70 for two years... but within the last year there have been other companies licensed to do the same thing... One is RegisterFREE.com ... They have been very accommodating to me and they are the cheapest that I have found at $14.95 for one year...Their site is RegisterFREE.com and you should look up the domain name you would like on their webpage to see if it is available. If it is... you may register it for $14.95 for a year. I've seen some cheaper deals recently... like ten bucks, but this is one I've used and I can recommend it.

Now , let's get to building your website... There are two programs that I can recommend..
1) Microsoft's "Front Page" and 2) Adobe's "Go Live 5.0"...
At the moment I use the Adobe " Pagemill " and have been very satisfied with it. However, it has been discontinued and replaced with a superior product... so not to stand in the way of progress... Adobe has created a new upgraded product which is called Go Live 5.0.All of these products are "WYSIWYG" which means " What you see is what you get"... You can buy Front Page or Go Live 5.0 or there are two other programs you may want to check out... Dreamweaver and Hot Dog.You can get "Hot Dog Pro" for under a hundred bucks and the beginning "Hot Dog Junior" for under $40.

You may even have a program that came with your computer called "Front Page Express"... which is a scaled down version of "Front Page" or one from Netscape called "Composer".Check on your PC under "Programs" and look for "Internet Explorer" and 'Netscape Communicator", then look down the list under each one and you may find one or the other. On my Compaq Presario which is about two years old I have both programs which came with the computer.

Pagemill and Front Page have one major drawback. If you are joining an affiliate program and the affiliate company gives you an "affiliate tracking code " in html to insert into the webpage... you must insert the code given to you in your webpage by using windows explorer and *Not* within Pagemill or Front Page since these programs tend (not always) to change the code you have entered. Otherwise they work very well...
PS... Both companies are aware of this little problem and may have corrected it at this point in time.

What this tells you is that at some point in time it will be important that you learn a little bit of the html code that is used to write web pages. HTML is the name of it and it means... hypertext markup language. In the event that Microsoft and Adobe have corrected this flaw in their updated editions... I stand corrected ! You will find this out in a hurry if you arrive at the position of needing to accomplish this feat and are unable to make it work...

HTML isn't that difficult, and much to your surprise, you will end up using your WYSIWYG (what you see is what you get) editor most of the time... but in a few instances where you need to copy code and insert it into your page, you will know where to put it. A great tutorial on HTML is to be found at: www.davesite.com/

OK, we have purchased an html program and written a few pages for our website and now we have a two or three page " Website " to put up on a " server " . Let's take a look at the next step... We need a server and we need a program to put it up on the server... So for hosting we now go to a freebie server called Virtual Avenue... and register for hosting a site... Click on "Free Hosting Service" on the right side of the page... Then click on "Join" ... Fill out the form and include the name you registered with "RegisterFree" as the subdomain name... Then click on the radio box that says "Transfer an existing domain Name" ... Yes ! We already registered "mydomainname.com" with RegisterFree, right?

We then end up with a name like "mydomainname.virtualave.net" (mydomainname is the one you registered with "Register Free "). However, until you transfer the domain name to Virtual Avenue, you must access the site by the name "mydomainname.virtualave.net" .

You will then receive an email from VirtualAve that says they only have access to registrations at Network Solutions and if you want to transfer a registration from another company, you need to give the "server information" to whomever you registered with... So the next step is to email the server the "server info" that Virtual Ave sent you to "RegisterFree" and they will take care of it... if you have trouble, just address the email to "Lauri"... she's great...

Virtual Ave will then send you an email that says "Welcome to VirtualAve" ... with instructions as to what to do next... Hooray ! You are "finished" with setting up your site.

Still with me?

Now that you have a website without any webpages on it... Let's see if we can find a program that will upload the pages to your new website... Let's go to Ipswitch at WS-FTP and download a FREE FTP program... You must look down the list on the right hand side and find the WS-FTP LE 5.08 program, check the radio box for that model, and download the software to your computer. You can get the Pro Model if you really get into this stuff. For now, let's just concentrate on getting you a cheaper website and get you moving... By the way... FTP just means File Transfer Protocol... and LE means Limited Edition... Ipswitch will attempt to convert you to the Pro model at a later date, but for now you just need to get started.

So now we download their free program... and upload the pages of the website that you have made to the VirtualAve server. Make sure that you designate your domain as "mydomainname.virtualave.com" within WS-FTP even though you access it on the internet as "mydomain.com" OK? In the WS-FTP window you will notice that it is set up so that there is a left hand side and a right hand side. On the left will be shown the files in your computer... On the right will be shown the files that are on the VirtualAve Server. Make sure that you *double click* on the *public files* before you transfer the pages in your computer from the left to the right by clicking on the arrow that aims them in the proper direction. If you fail to *double click* on *public files* the pages won't show on the internet. OK?

Hey, that's it ... You are Done !! ... Run a test by entering on the internet "mydomainname.com" to see if it works... You can now celebrate for a couple of minutes... You actually have a site you can view on the internet... Just one more thing...
Generate Traffic...

Create A Stampede... ... The Search Engines... Sorry... There's no other Way...
Remember the Kevin Costner Movie about how he built the baseball diamond in a cornfield in the middle of Iowa ? There was a mysterious voice that would come to him and say "If you build it, They will come".
Well, putting up a webpage is kind of like building something in a cornfield in the middle of Iowa... But, if you build it... They WILL NOT come... Trust me... They will come only if you drive them to it... Remember... Donald Trump runs a shuttle from New York to his Casino in Atlantic City... Yes, ' The Donald' knows they will come only if you "give them a ride" !

So, "How do we get them there" ?
The Number One way on the Internet is the "Search Engines" or 'Directories'. For practical purposes let's just call them SE's. According to the statistics, they will provide 85% of the traffic to your site. "They Cannot Be Ignored". I have submitted to SE's over and over again when I first started on the Web... without success. It's not easy! You cannot just throw up some stuff on the Net and submit and expect the SE's to list you. It will never happen...

I should note here that there are 68 other ways to drive people to you website... Maybe even 168 ways...There are even articles that will tell you that that trying to win the SE Wars is an impossible feat and you should just give up and go try the other means of generating traffic since it is such a hassle to land it big with the SE's... that you can ignore the SE's and end up in the top ten without trying... That is true... for the sites that have been around for a while... But not you... You are the ' Newbie ' and you must fight the SE Wars this year... Then, once you have been around for a while and the SE's have had your info for a while... then you can choose to ignore them if you like. This year, it is our job to get your name out there and make sure you are well known... Then next year you can do what you like...

So let's get started... There is a guy named Stephen Mahaney, who has made a career out of analyzing the SE's and Directories. His Company... Planet Ocean Communications has a book called " The Unfair Advantage Book on Winning the Search Engine Wars" for $97.00. You will also receive six month's of the monthly newsletter... This is an " absolute must"... Get it and follow directions precisely... You will thank me ! The newsletter will improve your site's positioning with the individual Search Engines and may even get you listed in 'Yahoo'... where everybody wants to be... 'cause Yahoo supposedly provides about half the traffic from all the SE's ...

Planet Ocean's program works on the basis of submitting pages to the SE''s based on 'keyword density'. This means that you want to have a certain percent of the words you have chosen as 'keywords' as a part of the story you have written on your webpage... Some months the keyword density is different than others so you need to count the words and the keywords. Planet Ocean has even developed some software to help you in counting the number of 'keywords' in relation to the total text you have written. Planet Ocean also has a Direct Electronic Marketing Course.

Being 'tops' in the the Search Engines is a 'must'. A company that helps gain top Search Engine billing just sold for $95 million. That should tell you how important it is...

If you are too broke to go for the Planet Ocean stuff... or refuse to knuckle under to the pressures of the internet's 'You must have this' stories...
Here are a couple of tips... 1) Make sure you include your 'keyword' in the title ! This can be said for every search engine you submit to... 2) Submit only your main page to Yahoo!... they only allow one page per site to be listed in their directory... How to get around this? Well, be creative ! No one says you can't have a seperate site for each important page... 3) Submit only 1 page to AltaVista each 24 hours... otherwise they blackball you...

With regard to 'keywords' you should make sure that you sign up for the 'Free Weekly Top 200 Keyword Report' from "WordSpot".(Sign Up: Upper Right Hand Corner). They give you a review of all the latest hot 'keywords' which may not be relevant to your product... However, if a word shows up that is beneficial to you... Use It Quick... Bingo !! You may have hit the jackpot...

You can also use a Free service provided by 'GoTo.com' which will allow you to request the number of hits last month in their directory for any ' keyword' that you enter. It also gives you a list of similar 'keywords' that you may use and the number of hits each one had the previous month... GoTo.com is a Search Engine which you pay for each click to your site. You submit a bid for the position you want and it is a very successful way to advertise. Just be careful that you only choose words that are relevant to your product or service.

Microsoft has a FREE service which will give you a quick result on the prices being paid for any ' keyword' in GoTo. You can just make an easy check on the top few words to see whether you can get for a decent price. Click Here !

I have had quite good success generating traffic with GoTo. I receive about 3,800 click throughs a month at a cost of around $100.00 simply by taking a position just below the more expensive bids. The key to my low cost is that I am never the #1 ranking for the ' keyword'... but I am very close. For one of my ' keywords', I have the # 4 ranking for 3 cents when the Number 1 ranking is paying 32 cents. Note: GoTo has raised their minimum bid to 5 cents as of 3/1/01. So we need to revise our thinking. However, there are dozens of other 'pay per click' engines.

Another important point is that I have chosen ' keywords' that are not as relevant as they could be for my 'sales proposition' so that while I am generating good traffic, I have not had the sales I would hope for as a percentage of click throughs. I would be well advised to
' target' my ' keywords' more carefully. However, I am reluctant to give up the traffic in hopes that the 'click throughs' may some day become customers if they get enough information and gain confidence in the editorials on the site... More info on GoTo . com

Based on GoTo's research, if you include your keyword in your title and description it will often increase your click-through rate by as much as 50%.
Try it... You may be surprised by the results... Good Luck !!

I just received an email that as of the 1st of March 2001, Goto.com has a minimum bid of 5 cents... I was not happy to hear about it, but hey, it's their business. This means that my advertising costs with Goto will just about double. However, there are lots of other pay per click sites that you can use if you are getting started which have a 1 cent minimum. I get about 1,000 hits a month from 'findwhat'.

You should make sure you have your "keywords" in the following places if you can:

domain name & the URL
page titles
meta tag
headlines at the top of the page
beginning and ending of paragraphs
links leading to other pages

Once you achieve a top position with the search engines, you need another program to monitor them. You can do it by looking the pages up individually, but Its important to track whether your pages are moving and in what direction.
From this you will be aware of what type of page the SE's think is ' fashionable' this month.

Download a copy of Web Position Gold it is a software that can save virtually a third of your time by automating the the checking of your ranking with the Search Engines. Just ask WebPosition for a reading and it checks in with all the major search engines with as many keywords and phrases as you like and it gives you the results of where you rank.

WebPosition Gold also comes with several other side programs which aid in search
engine positioning. One feature is the individual page performance feature which shows how a single page is performing across different search engines. It is handy if you've created a super page that's performing well in several engines. You can copy the page and submit it to other SE's and see if it takes off there too.

If you want a FREE report on where your site is ranked... You may check out Top 10 Promotions website...

Now before we leave the SE's completely... You should know that the old submissions to classified ads which were so popular until the advent of software which put everyone into the ads in seconds by just a click of the mouse... are back... Why you say ?? Well, the idea is that the continued classified submission will 'Improve Search Engine Positioning " Yup, believe me... The SE's pick up on this stuff and jump you up the ladder... Plus... you may find sites that have been indexed with your classified ad and maybe with your link on them. Hey, you just submit that page with your ad on it to the search engines and you get more exposure. Sound Crazy ? Try out the idea before you toss it out...

Get some good automated submission software. Try the Trellian Classify 98... It's a good one... Submit your site weekly to the classified advertising sites with relevant keywords that fit with your site. Keep checking your position and your link popularity weekly. Like we say on the sports field... " If its working ... don't change it... if not...
try something else"...

Send Them Your Message...
This may be the most difficult part of all. The technical part is easy to follow and you just do what the ' guru's ' recommend... Now comes the hard part... You must do what the internet was designed to do at the outset. You must provide *Information* without ' boring ' your reader. And after you provide the information that should be ' unique ' to your site, you must present them with your 'USP' or your 'Unique Selling Proposition'. Your USP is the "key" to success in any "direct" marketing. The internet just aids you in reaching a greater number of people...

There are guys that have made careers out of this talent and some even have started ' big time' advertising agencies. Others have preferred to 'stay small' and may have done just as well financially. On the internet, we are lucky to have a few, and the one that I highly recommend is a ubiquitous guy who you may have heard of or run into before...
Marlon Sanders...
As the story goes... Jonathan Mizel, one of the original internet marketers got a late night call from what he termed as ' a strange guy from Dallas ' who told him he should change a few things on his website. Fortunately, Jonathan was not offended by Marlon's remarks... and he made the suggested changes... Well, sales zoomed... Needless to say they became fast friends... and Marlon became a folk hero...

About Marlon, I can only say... “I wonder how quickly you are going to buy his book.”

Marlon has a marketing course... "The Amazing Formula. Priced at $97.00. If you get anything from this page... Get this... "You must get the course and read it and reread it and follow the golden steps to success"... You also get a 12 months subscription to his newsletter... Twister Marketing...

Then you tell me "I'm not a writer"... I can't come up with these "killer sales letters"... I just sit and look at a white page and my mind is a complete blank... Well, if you want to write a killer sales letter in record speed, but don't want to struggle with finding the right words, get Yanik Silver's Instant Sales Letters kit. Instead of having to nervously face a blank screen, you'll be met with templates for sales letters galore ...
Click Here !!

Joe Vitale, author, says about Yanik Silver's output... "Amazing! Just point and click and you can be on the way to having kick-butt sales letters!...
A brilliant idea!"

Merchant Account
Collect Money OnLine... You need to make it easy for people to pay you for your product or service "on-line" with either a credit card or a check... There is only one way to to make this happen... You need a "Merchant Account"... I highly recommend the services of Total Merchant Manager Try them out ! You'll like their service...

You may also want to try PayPal... A link to them is included... PayPal merchant accounts.
Unless you want to start out with associate programs only... which isn't such a bad idea, if you don't have a product. You need to find a "Merchant Account" which will make it easy for your customers to buy... By the way, even if you get your own account... You may want to sell a few affiliate programs on your site just to bring in a little extra income and to generate a bit more interest to your website. Don't get carried away and do too many and make it a zoo... Just enough to enhance what you are selling...

Declan Dunn
How about the product you are marketing? Is it a product that you control? If not you may want to rethink your product line... Is it something you can deliver digitally? It sure makes it a lot easier if you have one that can be easily delivered and that you are able to control.
Whether you have a product or not... you definitely should read the books by "Declan Dunn".His book "Net Profits ... How to Win the Internet Game" is a sheer masterpiece of information.

Declan Dunn lives in a small town in Northern California... Chico... Aside from Chico State College... there is nothing going on there... My mother was a professor at the College and I used to work for the local Architect in Chico... it's a great place to raise kids... which means that they can't get into trouble 'cause there's not that much to do. Well, Declan didn't have anything else to keep him busy so he turned to the internet and he has more than excelled. He is the Number One 'guru' on the subject of 'Affiliate Programs' and rated in the top three by "Allan Gardyne"... the 'associates programs' expert... You should read his stuff for sure because you will either want to join an affiliate program... or sooner or later you will want to create one of your own...

Many people do both. So, don't overlook that possibility. If you are a sole practitioner... you can't do it all... and maybe your own program will be aided and abetted by another product you don't own or control...

Mark Joyner, CEO of Aesop Marketing Corporation, a former U.S. Army officer in Military Intelligence, describes the Net as a killer battlefield. To win, Mark says, "you need killer tactics". He has an online marketing course 1001 Killer Marketing Tactics, Mark doesn't just offer a few clever techniques. He shows you how to take the conventional and turn it into the unconventional. Mark also has a Business Management Program, ROIbot – Your 24/7 Automated Marketing Department. Great Value... Mark is one of the Net's best ! Mark says... Is Your Internet Advertising a deadly Howitzer or a Harmless Pop-Gun? Do You Know for Sure or Do You Just "Feel Lucky"? Click Here...

Opt-In Email
The "opt-in" email list folks are now touting it as the greatest new gig on the internet. Some of the ace marketers are trying to convince us that "opt-in" email advertising is even better than getting listed with the Search Engines... Well, I wouldn't say that, but it certainly has merit. There are lists of people that have ezines and newsletters that will include your ad in their ezine or newsletter for a price. Many have 'advertising rates' that they publish just like newspapers... others are completely negotiable... It's a big 'free for all' . Well you get the idea. Yes, opt-in is a great idea... but remember, it's only one of the many ways of advertising your site.

Another method of dealing with the list holders is so-called "partnering" with another person or company... Someone who has a LIST..... Not always can you make a deal for a percentage of the profits... but it's worth a try. Perhaps you can find someone with one of the smaller lists. I once talked to someone who tried their product with 138 list holders and 28 took her up on it. The 28 worked out well and the product generated terrific sales... Try it... It may work for you...

The beauty of 'opt-in' email is that you can generate your own list... Yes, you can become one of the sought after folks who have a list where others want to advertise. You just set up an auto-responder on your website which will send them a FREE report if they sign up... collect names and you will soon have your own list. With your own list, you can market backend products to your people several times a year. Once they gain confidence in you, you will be amazed at the response...

In order to collect names, you can get a FREE auto-responder at getresponse.com... Just click on "Free version" on the left hand side... and you are set... Your auto-responder shoots them the FREE report when they sign up and you get their 'name and address'.

Tracking
OK... Now you are up and running... Your next project is to Track... Track... While I used to recommend a tracking site, I now recommend you use the the tracking software provided by the Virtual Avenue Hosting folks. It is much more accurate and dependable...

That's it... Now It's Up To You....
One of the basics you should learn in direct marketing is that of the importance of a satisfied customer... or client... What we want most in sales is to have people who actually "love" us so much that they send us unsolicited letters and emails that tell us how great we are... Those people are the ones that make up the backbone of a business. They stay with us year after year and keep coming back to buy our quality products... The keywords then are "Under Sell" and "Over Deliver".

That's right... the marketers that "Oversold and Underdelivered" are long gone and they can't come back... They stepped over the line and they lost the confidence of the people who were most important to them... the clients themselves.

So... the idea is that you can have our cake and eat it too... You can start out by working with affiliate programs getting some experience and then you move on to something you know and can control... Your own in-house product. What better situation can you hope for ....

If you want to keep yourself current with the latest happenings on the internet... at a price you can afford... *Keep On Reading* .

My "Private Access Letters" will give you a dozen insider tips, tricks, techniques and resources for your personal use each and every week with a bonus 'dozen' thrown in at the end of the month... that's 60 techniques a month to help you get going for less than 10 bucks... as well as 3 other great bonuses thrown in just for subscribing.

Good Luck... Go Get 'Em.......

Lee Wagner
Xarda Publishing
www.Xarda.com

PS. Don't forget about this site... I made a fortune in real estate... Now that I have learned about how to market on the Internet, I am writing my own story on how "I Turned a Couple of Thousand into a Ten Million Dollar Portfolio in Real Estate". I'll show you how to make money on the internet... So you know how to make a living from Home... But I want to make you "filthy rich" in real estate.

You are toooooo coooool for words.!! you are... XARDA THE GREAT! Thank you ! ..... Kitty Houghton 5/3/01

Voice Your Opinion !!

Research... Editorials and Reviews... Internet Marketing !

You Give Away More Information FREE Than Most Sites Where I Paid $100... B.G.  ......

Lee Wagner ........ 35 Years Business Experience